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Lawyer Marketing & Communication Seminars

Manual of Forms, Guides & Checklists

     This was the manual used at the Attorney Website Bootcamp. It is being revised and expanded and will be available for purchase on April 1, 2005.


Item #

Checklists and Forms in the Bootcamp Manual

1 Checklist for Meeting Client Expectations on the Web
2 Checklist: 50 Ways to Favorably Distinguish Yourself from Competing Firms
3 Form: Where to Find the Most Popular Search Phrases for your Attorney Website
4 Form: Major Search Engines Where You Must List Your Attorney
Website to get Good Rankings on all Search Engines
5 Form: Most Important of the Minor Search Engines & Directories (Listing with These will Boost your Google Ranking)
6 Checklist: Search Engine Optimizing Rank-Improving Checklists for
Attorney Website Designers
7 Checklist: Search Engine Rank-Worsening Avoidance Checklist for
Attorney Website Designers
8 Checklist: Search Engine Site-Banning Avoidance Checklist for Attorneys & Web Designers
9 Checklist: Search Engine Rank-Improving Page Name Checklist for Attorneys
10 Checklist: Search Engine Rank-Improving Text Checklist for Attorneys
11 Guide: Experienced Search Engine Copywriters
12 Form: Tools and Websites for Reports on What Your Website is
Doing Wrong & Right in Search Engine Optimizing
13 Form: Free E-mail Newsletters and Discussion Groups on the Latest Techniques in Search Engine Optimizing
14 Form: Free and Low-Cost Lawyer Directories Where You Can List Your Attorney Website
15 Guide: Step-by-Step Method to Creating Your Own Resources Directory Inside Your Attorney Website to Attract New Clients
16 Checklist: Web Design Checklist for Meeting Client Expectations
17 Form: Standard Features offered by Commercial E-mail newsletter providers
18 Form: Commercial email newsletter providers
19 Form: Commercial Visitor Statistics Providers
20 Form: Sample Email for Collecting References (i.e., Testimonials)
21 Form: Sample Script for Obtaining References by Telephone
22 Form: Sample “Thank you” Letter to Send to a Client Enclosing their Reference for Approval or Changes
23 Form: Sample Disclaimer for Bottom of References Page
24 Form: Sample Attorney Website Privacy Policy Complying With California Bus. & Prof. Code sec. 22575-22579
25 Form: Sample Standard Disclaimer Page

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